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The Innerwoo Story

Innerwoo Founders
Innerwoo reimagines apparel from the inside out. Our reversible, fully-lined hooded sweatshirts with geometric prints are high fashion cool and snuggly soft warm.

Fully zipped, half open, inside-out... our hoodies offer a range of options to suit your unique fashion style. The colorful, thoughtfully designed interior prints can sublty—or not so subtly—peek out to showcase your Innerwoo on your terms.

The brainchild of Samantha Price, and helmed by college pal and product designer John Zox, Innerwoo's original hoodie prototypes were an instant streetwear success.  "Where can we get one of those??" became the ceaseless mantra that inspired Innerwoo's New York-based design and production team to get fast to work.

  • Heavyweight zip-up sweatshirts
  • Interior flair - colorful unique designs
  • Reversible - two hoodies in one
  • Premium fabrics - French terry cotton
  • Designed & made in New York City
It’s what's on the inside that counts… Discover your Innerwoo!

Questions/Comments/Concerns?
We’re a small business and are always eager to hear from our customers!
Email us at info@innerwoo.com